TINY SHOPS
Wunderman Thompson Japan intern 10week project - “TINY SHOPS”_2023.
Creative Director
︎︎︎ Alex Ohannessian
Mentor AD
︎︎︎ Nursolehin Yunos
Art direction
︎︎︎ YUJEONG LEE & SELINA COORENS
Copywriter
︎︎︎ DAN ROZENBLUM
BRIEF_ Feed the future of japan.
PROBLEM: 1 in 7 kids is in poverty, & since their parents are often at work all day, the kids end up settling for unhealthy food or skipping meals outright.
INSIGHT: Younger children choose unhealthier grocery items simply because healthy options feel out of reach — literally & figuratively.
IDEA: Child-sized everything in convenience stores: Shelves, food items, checkout stations, and most importantly, prices.
Creative Director
︎︎︎ Alex Ohannessian
Mentor AD
︎︎︎ Nursolehin Yunos
Art direction
︎︎︎ YUJEONG LEE & SELINA COORENS
Copywriter
︎︎︎ DAN ROZENBLUM
BRIEF_ Feed the future of japan.
PROBLEM: 1 in 7 kids is in poverty, & since their parents are often at work all day, the kids end up settling for unhealthy food or skipping meals outright.
INSIGHT: Younger children choose unhealthier grocery items simply because healthy options feel out of reach — literally & figuratively.
IDEA: Child-sized everything in convenience stores: Shelves, food items, checkout stations, and most importantly, prices.
