Laneige social&TVC for US December 2024
-and Global in Jan 2025


WATERBANK
IS THE ANSWER

THE LANEIGE SHOW

Metioned: Adage, CampaignBriefAsia

Agency
︎︎︎ JungvonMatt HANGANG
︎︎︎ JungvonMatt NECKAR


CREATIVE MANAGING DIRECTOR
︎︎︎  Bill Yom

MANAGING DIRECTOR
︎︎︎Hyitai Kim

SR.PRODUCER
︎︎︎Youchan Shin

ART CREATIVE DIRECTOR
︎︎︎Xymena Duzy
COPY CREATIVE DIRECTOR
︎︎︎Matteo maggiore


CD (Copy based) 
︎︎︎  Junkyu Lee                      
Senior AD
︎︎︎  Donghun Lee

Junior AD
︎︎︎  Yujeong Lee_ME!                
Junior Copy
︎︎︎  Unjong Yeo




︎


Director of film︎︎︎ ALFRED MARROQUIN Production︎︎︎Markenfilm

In a role of: Key-visual Idea development, Develop both layout for the film&KV, Onsite direct photo shooting(model&product+ Subcuts) and Direct post production, as well:)

THE FILM IDEA "IF YOU KNOW, YOU KNOW"

Laneige Waterbank is more than just skincare: it's a transformative experience. From the first use, 
you'll understand its benefits and want to share them, 
just like other Laneige fans.

EXECUTION:

INFORMING WHILE ENTERTAINING.
Showcase the product highlights of Laneige Water bank Moisturizer  in our Laneige Show, hosted by Sydney Sweeney, Sydney S. And S. Sweeney.


KV︎- TBU
- WILL BE UPDATED.

Subcuts︎
-WILL BE UPDATED.


BTS︎