NEWJEANS CARD
🌈️ Merch concepting&visualized by YUJEONG LEE_me
![](https://freight.cargo.site/t/original/i/300249249f15635da9aaac9c9bd48471f4259af500edc2de5fab10bf586d275e/newww-2.jpg)
BACKGROUND:Created a playcard focused on Newjeans, one month after their debut, as a way to express my passion for their music and fashion style, and to share their vibrant identity with others.
INSIGHT:Inspiration for this design was the unique and joyful music of Newjeans, which I wanted to showcase in a visual way. I chose to create a playcard that combined elements of music and fashion to capture the energetic and trendy vibe of the band’s new song.
IDEA: Created a visually compelling playcard that captured the energetic and trendy vibe of Newjeans, using a combination of bold typography, playful graphics, and stylish group image. By adding a QR code that links to a playlist of their songs, I made the design more interactive and engaging for fans.
INSIGHT:Inspiration for this design was the unique and joyful music of Newjeans, which I wanted to showcase in a visual way. I chose to create a playcard that combined elements of music and fashion to capture the energetic and trendy vibe of the band’s new song.
IDEA: Created a visually compelling playcard that captured the energetic and trendy vibe of Newjeans, using a combination of bold typography, playful graphics, and stylish group image. By adding a QR code that links to a playlist of their songs, I made the design more interactive and engaging for fans.
![](https://freight.cargo.site/t/original/i/268baf31518552fa729a49d37039265db075aabaac6eab3bcfcdd644af96be39/card-mockup_page-0001_edited.jpg)
![](https://freight.cargo.site/t/original/i/05d366d2c41ec874ae019548812cabcba66819b43773b15104f5e006dd6fdc7a/d.png)
![](https://freight.cargo.site/t/original/i/17857af0ef607cab0be5fe0a47d2a79f00679dc7690f28f7b2e7d64f53ee9f4d/--21.png)
![](https://freight.cargo.site/t/original/i/d066e0e65314fc65547bc54f7dde6f0ad4c5a3259bd9e558ae2c09897ed379db/--1.png)
![](https://freight.cargo.site/t/original/i/660f1d71c7aac06af80d2a87a09635cce0ee4a01e28d63dee8ab7a8d0cb10f5b/MockUp-9.png)
![](https://freight.cargo.site/t/original/i/b3f4087390fe5fe822e40748c9f9a85e097045837f09ab3235395613f9071ab2/--7.png)
![](https://freight.cargo.site/t/original/i/dbc7e3eb84f1f357473ff5125cb68a8aa49fd038d6f08fa12c1c4a9c0ddf532b/--3.png)
![](https://freight.cargo.site/t/original/i/c818abceb6eba0d315293ba7d06c395b687e9eeac0ed49e45fe1766b3121fcf1/j.png)
![](https://freight.cargo.site/t/original/i/edd2af3abc3285fd98e3c96257729fce377ad109ad509e71c90898e3639f3fd5/f.png)
![](https://freight.cargo.site/t/original/i/0a0046cf3ab419be4e40c969187532ef9e0bdb95076cb6dbdf805bb2275c05ad/--1-1.png)
![](https://freight.cargo.site/t/original/i/c82cf8a53da0c1245269cce767faa6c6869b6cd95eb609449d7e81e532e8aff1/--5.png)
Made at: Miami Ad School Europe (student work)_design class_2022.
Mentor: Shelley Lui_Creative director at INNOCEAN Europe