LANEIGE
Laneige social&TVC for APAC 2024.
Perfect Renew
Perfectly Renewed by 3 Layer Care
Agency
︎︎︎ JungvonMatt HANGANG
CREATIVE ECD
︎︎︎ Bill Yom
CD (Copy based)
︎︎︎ Junkyu Lee Senior AD
︎︎︎ Donghun Lee
Junior AD
︎︎︎ Yujeong Lee_ME! Junior Copy
︎︎︎ Unjong Yeo
︎
This campaign with Laneige was my very first project since I joined JVM HANGANG.
With my background in makeup, I helped my team build a foundation for understanding skincare products. The task for the Laneige APAC (China, Hong Kong, Philippines, Malaysia, Vietnam, etc.) TVC was to showcase their premium line product and clearly and effectively explain its benefits for the skin. So, we came up with the idea: "Every skin layer defines your skin age." Revitalize each skin layer with Triple-layer Targeting Technology™ that effectively targets signs of aging in each skin layer.*
Perfect Renew
3X Signature Serum
Perfectly Renewed by 3 Layer CareAgency
︎︎︎ JungvonMatt HANGANG
CREATIVE ECD
︎︎︎ Bill Yom
CD (Copy based)
︎︎︎ Junkyu Lee Senior AD
︎︎︎ Donghun Lee
Junior AD
︎︎︎ Yujeong Lee_ME! Junior Copy
︎︎︎ Unjong Yeo
︎
This campaign with Laneige was my very first project since I joined JVM HANGANG.
With my background in makeup, I helped my team build a foundation for understanding skincare products. The task for the Laneige APAC (China, Hong Kong, Philippines, Malaysia, Vietnam, etc.) TVC was to showcase their premium line product and clearly and effectively explain its benefits for the skin. So, we came up with the idea: "Every skin layer defines your skin age." Revitalize each skin layer with Triple-layer Targeting Technology™ that effectively targets signs of aging in each skin layer.*
Director of film︎︎︎ Paul Mignot
In a role of: Idea development, Develop both layout for the film&KV. Onsite photo shooting(model&product) as well:)
KV︎
BTS︎
