JOHNNIE WALKER_BLUE
JOHNNIE WALKER X ZO IN SUNG
CLIENT: DIAGEO KOREA
CREATIVE AGENCY: Jung von Matt HANGANG
FILMED BY. GQ korea
ROLE. Art direction
Credits Below︎︎︎
CREATIVE AGENCY: Jung von Matt HANGANG
FILMED BY. GQ korea
ROLE. Art direction
Credits Below︎︎︎
Johnnie Walker Blue Label: Korean Manifesto with Zoinsung
In this campaign, we introduced Korean actor Zoinsung as the new face of Johnnie Walker Blue Label.
The film aligns his personal journey with the brand’s "Keep Walking" philosophy, celebrating resilience, ambition, and progress.
Set in Korea, the campaign reflects the shared values between Zoinsung’s career and the craftsmanship of Blue Label, unveiling a new manifesto that honors personal achievement and the spirit of growth.
In this campaign, we introduced Korean actor Zoinsung as the new face of Johnnie Walker Blue Label.
The film aligns his personal journey with the brand’s "Keep Walking" philosophy, celebrating resilience, ambition, and progress.
Set in Korea, the campaign reflects the shared values between Zoinsung’s career and the craftsmanship of Blue Label, unveiling a new manifesto that honors personal achievement and the spirit of growth.
Chief creative officer: Bill Yom / Creative director: Junkyu Kim
Senior art director: Donghun Lee
Art director: Yujeong Lee / Copy writer: Unjong Yeo
Senior art director: Donghun Lee
Art director: Yujeong Lee / Copy writer: Unjong Yeo
Joined in a role as an Art director: Helped develop the new manifesto for Johnnie Walker Blue Label, aligning it with Zoinsung’s journey. I also contributed to the moodboard and visual direction for the film.